4.3: Magnifying Impact

Unit 4, Chapter 3.

Magnifying Impact

In this chapter:
What is Scale? | Impact through Networks | Activism & Movement Building 


SSIR - Going to Scale (article)
The objective is to reproduce a successful program's results, not to slavishly recreate every one of its features. At the heart of replication is the movement of an organization's theory of change to a new location.

SSIR - Collective Impact (articles)
Large-scale social change requires broad cross-sector coordination, yet the social sector remains focused on the isolated intervention of individual organizations. This series of articles presents the different ways that capacity can be built and impact can grow across a community rather than within a single organization.

SSIR - Scaling Impact (articles)
How to get 100x the results with 2x the organization: utilizing the web, building networks, using intermediaries, developing talent, altering attitudes, blending service w/ advocacy, changing perceptions, and strengthening the sector.

Ashoka Globalizer - Increasing Impact and Changing Systems by Engaging More and More Changemakers (presentation)
Scaling in this sense is not just about serving more and more people via one's own organization, but influencing many others to promote and adopt the new model. In this way the idea is no longer dependent upon one social entrepreneur or one organization, but can continue to grow until it becomes the new norm in society.


Jon McPhedran Waitzer and Roshan Paul - Scaling Social Impact: When Everybody Contributes, Everybody Wins (essay)
Authors describe emerging mechanisms for scaling impact beyond organizational growth; they identify "open-source changemaking" (or open innovation) and "smart networks" as key pathways for spreading social innovations. They also discuss lessons learnt from practice by introducing the Ashoka Globalizer and scaling strategies of the social entrepreneurs involved.

SSIR - Becoming a Networked Nonprofit (article)
Redesigning your nonprofit organization to become more participatory, open, authentic, decentralized, collective, and effective—via social media, networks, and beyond.

Nicholas Christakis - Connected (book)
Explains how participation and positioning enhances the effectiveness of an individual, and why the "whole" of a network is "greater than the sum of its parts." Five basic rules describe the relationship between individuals and their networks-including mutual adaptation, the influence of friends and friends' friends, the network's "life of its own"-but the results do more than promote the good of the group: they also spread contagions; create "epidemics" of obesity, smoking and substance abuse; disseminate fads and markets; alter voting patterns; and more.

Patti Anklam - Net Work (book)
Practical advice and the underlying theory for how to create and sustain networks. Includes chapters on purpose, structure, style, and values, as well as tools and methods for applying a network lens.

Peter Plastrik and Madeleine Taylor - Net Gains (guide)
A handbook covering the basics on networks –including their common attributes, how to leverage networks for social impact, evaluating networks, and social network analysis.


Bill Moyer - Doing Democracy (book) 
Beginning with an overview of social movement theory and the MAP (Movement Action Plan) model, Doing Democracy outlines the eight stages of social movements, the four roles of activists, and case studies from the civil rights, anti-nuclear energy, Central America, gay/lesbian, women's health, and globalization movements.

Advocacy 2.0 (website)
A wiki on the use of networks for advocacy that includes an introduction to networks, a variety of resources for network weaving, and helpful information on the building blocks of healthy networks. 

Anything missing?  Broken link?  Let us know at sii@brown.edu!