Unit 2: Build

By Birmingham Museum and Art Gallery, via Flickr.By Birmingham Museum and Art Gallery, via Flickr.

So you've read the first unit and you want to play an active role by creating something to move the equilibrium.

But where do you even begin?  It's easy to talk theoretically about systemic change and sustainability, but how does one locate a point to intervene?  And how does one begin to build a new project or organization to make it happen?

In the following chapters, we present you with tools from the fields of business, design, entrepreneurship, and systems theory that will guide you through the process of identifying an opportunity and beginning to organize around it.