2.2: The Entrepreneurial Process

Unit 2, Chapter 2.

The Entrepreneurial Process

In this chapter:
Market, Customer, and Industry Analysis | Leading the Charge 

MARKET, CUSTOMER, AND INDUSTRY ANALYSIS

FastCompany - The Pivot (videos)
Video series on creating organizations that operate on "pivots": a change in strategy without a change in vision

Forbes - 10 Ways to Pivot an Entrepreneurial Startup (article)
The popular view of a real entrepreneur is someone with a big vision, and a stubborn determination to charge straight ahead through any obstacle and make it happen. The vision part is fine, but successful entrepreneurs have found that the extreme uncertainty of a new product or service usually requires many course corrections, or "pivots" to find a successful formula.

MaRS Discovery District - Entrepreneurship 101 (videos & articles)
A collection of videos and related articles that form a 30-week course from finding your idea to crafting your pitch

Steve Blank - The Four Steps to Epiphany (book)
The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.

The Entrepreneur's Guide to Customer Development (book)
A "cheat sheet" to the above.

Eric Ries - Lean Startup (book)
Inspired by lessons from lean manufacturing, lean startup methodology relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy (book)
Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth."

TEAM BUILDING

Steve Blank - Building Great Founding Teams (article)
Defining "founders", "founding teams", and "founding CEOs" and the roles each one plays in the development of an early venture

Inc./Jennifer Howser - How to Build an Insanely Great Founding Team (article)
On characteristics and synergies to seek out during initial recruitment 

Anything missing?  Broken link?  Let us know at sii@brown.edu!