Use of the Brown Logo in Conjunction with Formal CME Activities
January 16, 2008
Formal continuing medical education (CME) activities are those activities for which AMA PRA Category 1 CreditTM is awarded. CME activities include regularly scheduled conferences (e.g. grand rounds, M & M, etc.), live conferences (single or multi-day), enduring materials (e.g. newsletters, monographs, CD-ROM), and internet activities.
Use of the Warren Alpert Medical School name and/or logo is restricted to those CME activities and conferences that are directly or jointly sponsored by the medical schools Office of Continuing Medical Education. Activities sponsored by the affiliated hospitals CME programs may not use the medical school name or logo or in any other way imply that the medical school is responsible for the educational content of the activity. Faculty who wish to use the medical schools name or logo should contact the Office of CME at the earliest stage of the planning process for assistance with compliance with this policy as well as national accreditation policies and standards.
The Accreditation Council for Continuing Medical Education (ACCME) defines "relevant financial relationships" as financial relationships in any amount occurring within the past 12 months that may create a conflict of interest. The ACCME considers financial relationships to create actual conflicts of interest in CME when individuals have both a financial relationship with a commercial interest and the opportunity to affect the content of CME about the products or services of that commercial interest.
All faculty and planning members of Brown CME sponsored activities are required to disclose all relevant financial relationships to the CME office prior to the date of the activity so that such conflicts can be resolved if necessary. All speakers are advised that (1) recommendations involving clinical medicine must be based on evidence that is accepted within the profession of medicine as adequate justification for their indications and contraindications in the care of patients (2) all scientific research referred to, reported or used in the presentation must conform to the generally accepted standards of experimental design, data collection and analysis.
To ensure independence and balance of content, the CME Director or the Course Director will resolve the conflict using one or more of the following methods:
• Independent peer review to ensure that all scientific research referred to, reported or used in support or justification of patient care recommendations, conforms to the generally accepted standards of experimental design, data collection and analysis.
• Omit recommendations for specific products by replacing trade names with generic names
• Reference the "best available evidence"
• Change content (if necessary)
• Limit the content to a report without recommendations
• Select an alternative speaker if necessary
Should the speaker's presentation include discussion of any off-labeled/investigational use of a commercial product, he/she is required to disclose this to the activity participants.