Focus Groups for Market and Social Research

SOC 1117 S01 [CRN: 14986]

This course introduces students to a range of qualitative research methods commonly used in market and social science research. It is designed to provide students with a skill set that will allow them to conduct and design market and social research that gets below the surface of the traditional survey. Focus groups, ethnographic observation and user-centered research are widely used in product design, communications, marketing and entrepreneurship research. Students will learn and practice all of the methods introduced in the course by conducting a semester-long research project, will gain insight into which methods are most appropriate for particular research needs.
Fall 2014
Credit Hours
Maximum Enrollment
Primary Instructor
08:30 am - 09:50 am Mon, Wed - from Sep 18, 2014 to Dec 20, 2014
08:30 am - 09:50 am Mon, Wed - from Sep 3, 2014 to Sep 17, 2014
Exam Group Code
16 (Dec 13, 2014 2:00pm)