Brown University on iTunes U Style Guidelines

In order to provide a consistent user experience for users of Brown University on iTunes U, contributors must adhere to the following guidelines:

Welcome pages (includes front page):

  • Category names must be written in all CAPITAL LETTERS, per Apple's guidelines.
  • In addition to the wide rectangular banner, a square thumbnail must be uploaded.
  • Visible icons must be square.
  • Thumbnail icons should not be uploaded as Indexed Color because they look terrible when iTunes redisplays them as small icons. For icons, use  24-bit PNG files (also referred to as the jpg format of png 24) ONLY.
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Course pages:

  • Remove unused tabs.
  • Icons must be uploaded as 300px by 300px square images in an RGB format like jpg or png24. Contact if you need assistance creating icons for your iTunes U content.


  • Separate web links from iTunes links. Use headings that clearly differentiate links to the web from those to iTunes U. e.g. iTunes Links and Web Links. NB: iTunes links use the itms:// protocol


  • Brown University must be included somewhere in the metadata so that users are able to find and identify Brown University content.
  • Fill-in the metadata as much as possible. See the File Metadata page for details.


Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.