Current Status Report - September 2011
Text in red denotes new activity since previous status report.

Communicate robustly about the University’s goals and accomplishments, both internally and externally

Action Taken


    Overall University Communications Strategy

  • Developed comprehensive communications strategy for Public Affairs and University Relations to ensure that Brown’s excellence will be recognized nationally and internationally
  • Continued success in getting Brown-related stories covered in high- profile media outlets such as Science, Nature, Journal of the American Medical Association, Proceedings of the National Academy of Science, New York Times, Washington Post, Boston Globe, Wall Street Journal, and network and cable television stations
  • Launched Brown Insider, a monthly e-mail from Alumni Relations to Brown alumni providing information on University accomplishments and important alumni news
  • Completed installation of the University’s first remotely operated television studio and began facilitating interviews for faculty on national television news programs
  • Published in Brown Alumni Magazine (BAM) the Campaign Reporter, which outlines the progress of the Campaign for Academic Enrichment
  • Produced new identity programs for print and Web, as well as informational brochures, posters, and annual reports, for plan-sponsored multidisciplinary initiatives
  • Began development of searchable, Web-based faculty expert list for media
  • Organized panel talks at the American Association for the Advancement of Science (AAAS) annual meeting in Boston on Feb. 14-18, 2008. A record seven Brown faculty presented at the meeting – the largest general science meeting in the world – and their work was highlighted in international media outlets that included BBC television, Reuters, and more
  • Completed a first-ever strategic communications plan for the Division of Biology and Medicine through a committee composed of staff from PAUR, the Division, and Biomed Advancement
  • Organized meetings with local reporters and editors with Clyde Briant, vice president for research, to develop relationships and promote research at Brown
  • Launched an online communications vehicle, Today at Brown, to provide valuable information about the breadth and depth of University news and activities to the Brown community
  • Launched series of editorial board meetings with key administrators to convey progress made on Plan for Academic Enrichment and broader community implications
  • Reviewed and revised communications plan to align goals and strategies with revised PAE, including emphasizing internationalization initiative
  • Hired full time digital content producer/manager to ensure robust materials are developed in a timely way to reflect the distinctiveness of Brown
  • Launched homepage redesign project to strengthen capacity to advance the University’s profile using the Web
  • Launched and fostered a measurable and visible social networking profile, including establishing a primary University facebook page www.facebook.com/brownuniversity; Brown’s iTunes U site www.brown.edu/itunes, which is composed of a diverse range of multimedia, such as podcasts, Alumni talks, student performances, conference footage, and archived footage; and a Brown Twitter page http://twitter.com/brownuniversity
  • Established administrative control over Brown Flickr group and established a Brown Flickr account  located at; http://www.flickr.com/groups/35034353808@N01/pool/
  • Brown Alumni Magazine has bolstered its web presence and established a Twitter page to connect with alumni and others outside of the traditional printed publication
  • Promoted faculty via traditional broadcast and cable media gaining broad local, national and international coverage on salient issues ranging from health care reform to the economic crisis
  • Worked with faculty to pursue emerging opportunities in media: eg. Online and blog submissions (AC360 Blog and Reuters Online)
  • Used content created for Today at Brown as pitching tool with media, successfully placing stories while making news available to web visitors
  • Updated economic impact report to inform ongoing activities and outreach efforts. http://www.brown.edu/web/ri/full-report/. Reported results to a number of groups, including government officials, City Council Commission on the Non-Profits, Civic Leadership Council and others
  • VP Research communicated about Brown’s research goals through print, radio, and television interviews
  • Created a webpage on the OVPR site for American Recovery and Reinvestman Act (ARRA) funding
  • Through OVPR Strategic Plan, outlined activities to celebrate research accomplishments and to communicate them through the new web page
  • Developed bi-weekly newsletter for elected officials and their staff members about Brown research and events
  • Increased awareness of Brown research among elected officials including through facilitating expert testimony at a U.S. Senate hearing
  • Engaged newly elected officials at city, state and federal levels to share University priorities and progress, and to solicit ideas and opportunities to strengthen connections and partnerships for the benefit of the city, state and nation—particularly in areas of economic development and improving public education
  • Launched a redesigned homepage that provides users with a direct route to information and serves as a platform to showcase the academic research, campus life and other stories of Brown in multimedia and print
  • Built and launched http://www.brown.edu/about/social-media/.  This hub contains and explains Brown’s social media sites and how to use them, including information on the differences between social media platforms and use guidelines
  • Launched http://m.brown.edu/, which provides mobile users with Brown information and services anytime and anywhere
  • Co-launched BrownSites, which is an enhanced content management system used to create and edit Brown websites.  BrownSites simplifies building and maintaining websites, and matches the aesthetics of the Brown homepage
  • Completed new websites for News and Events, School of Engineering and Brown & the World (Office of International Affairs), and will soon launch a new site for Alpert Medical School
  • Combined Today at Brown with the Media Relations page to create a new News and Events page, directing web traffic to a single destination
  • Made significant contributions to new website’s digital tools with new digital content producer, who shoots and produces web videos, and who has raised the visual standard for photography
  • Used social media as a media relations tool.  Life sciences media relations specialist has created Twitter feed to connect with science journalists


  • Publicizing Academic Enrichment

  • Created a regularly updated Web site with information on the plan (www.brown.edu/pae)
  • Collaborated with the Office of the Provost on a communications strategy for new multidisciplinary initiatives to elevate visibility of emerging areas of academic excellence
  • Provided graphic design, press, and event support for the successful launch of “Boldly Brown: Campaign for Academic Enrichment”
  • Expanded Brown’s national media presence on network and cable television station through use of new TV studio on campus and worked with Brown faculty members to provide expert commentary on a variety of issues, such as scientific developments and federal, state, and local elections
  • Supported the president’s international initiative by proactively reaching out to overseas media outlets, including the China Daily, Korean Times, Financial Times, Irish Times, BBC, International Herald Tribune
  • Created an interactive international media directory to facilitate contacts with reporters from foreign media outlets
  • Installed ISDN line to PAUR’s broadcast studio to make it possible for Brown faculty to respond to interviews on national and international radio stations
  • Continued successful promotion of PAE goals in the media, such as placement of stories about the Warren Alpert gift in the Wall Street Journal; faculty research and awards in the New York Times, International Herald Tribune, Boston Globe, AP, Washington Post, and many other media outlets
  • Generated extensive international and national media coverage of the report by the University Steering Committee on Slavery and Justice, as well as the University’s response to the report
  • Continued improvements to the Brown Alumni Magazine to include reporting on progress on the Plan for Academic Enrichment and continuing to expand coverage of faculty research and student achievements
  • Launched new Web site on Brown’s internationalization efforts to communicate to the Brown community and solicit feedback and suggestions
  • Organized press conferences with leadership from the campus, state, and community to promote high visibility of major institutional news including publicity of multi-million dollar grants from the National Institutes of Health and the National Center for Research Resources
  • Developed a strategy for Community and Government Relations to enable Brown to better participate in the national debate on issues related to higher education and federal research and to be more competitive as Brown pursues peer-reviewed federal funding for research and other government support
  • Convened meeting of president’s Civic Leadership Council to provide update and seek advice on various aspects of the Plan
  • Utilized the Brown Alumni Magazine to communicate PAE news about the Campaign for Academic Enrichment, cutting-edge research, gains in financial aid, and other relevant PAE activities
  • Developed a number of videos to showcase academic excellence, including faculty profiles and appointments, important news regarding announcements and research findings, and to illustrate other key aspects of the PAE, such as campus community, community collaboration and international reach
  • Sought broader international media coverage of faculty research and University activity
  • Annual report showcasing academic excellence in teaching and research and the University’s international reach was sent to more than 4000 constituents and made available on the Web
  • Joined as founding member of new web site, Futurity.org, which was launched by a subgroup of the top research universities in North America and showcases university based science research http://futurity.org/
  • Mail Brown Alumni Magazine to 98,000 alumni six times per year, including all international alumni
  • Held press event to announce partnership with IBM and the delivery and installation of a major new supercomputer
  • Hosted press event and gained media attention for groundbreaking of Medical Education building at 222 Richmond Street
  • Joined as founding member of new web site, Futurity.org, which was launched by a subgroup of the top research universities in North America and showcases university based science research http://futurity.org
  • Launched newly redesigned home page
  • Produced annual report focusing on the use of advanced technology by faculty and students across the disciplines to engage in ambitious research; shared report widely and posted on Web
  • Showcase faculty excellence regularly on the Web through ongoing series of profiles of new faculty and through highlights of honors, awards and research findings of all faculty
  • Held event with elected officials and media launching the Institute for Computational and Experimental Research in Mathematics
  • Held press event with elected officials launching the National Children’s Study in Rhode Island
  • Hosted legislative policy institute and tour of Knowledge District for newly elected state legislators
  • Brown Alumni Magazine has begun a redesign of its website to offer more frequent stories, as well as to provide more opportunities to engage the Brown community interactively.  It has also expanded its reach through an increased use of social media sites such as Facebook and Twitter

Action Needed

  • Continue to promote the University, faculty research and teaching, student accomplishments, and other progress on Plan for Academic Enrichment
  • Identify opportunities to use multimedia to communicate with and engage the public in Brown’s academic enrichment progress
  • Ensure robust content on newly redesigned home page reflects University’s profile, priorities and progress
  • Continue to hold events with elected officials that highlight Brown’s contribution to the city and state
  • Increase generation of original content for the Brown News web page
  • Contribute to a new Facebook page created for community interaction
  • Enhance community’s awareness of and engagement with community relations office by optimizing publications, social media and events

Responsible

  • Provost
  • Vice President for Public Affairs and University Relations
  • Senior Vice President for University Advancement
  • Vice President for Research

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