Brown University Visual Identity and Graphic Standards

About the Visual Identity

The New Logo

Ordering Stationery Supplies

Using the Visual Identity on the Web

Fax, Memo, and Powerpoint Templates

Download Logos

Brown University

The New Logo

The new logo is a "word mark" — a combination of graphic image and typography that will be treated as a single piece of "art" for layout purposes. It consists of the University's coat of arms and the carefully positioned name Brown. A word mark is strong — it cannot be broken apart, altered, or reconstructed. Designers and publishers will no longer need to typeset the word "Brown" for each publication or decide on the correct version of the coat of arms, or how to place the two in relation to one another. The new design was produced after months of consultation with the award-winning graphic design firm of Chermayeff & Geismar Inc., headed by a Brown alumnus, Tom Geismar '53.
The standard color choices for reproducing the logo are black and red or all one color.

The updated coat of arms eliminates some of the fine lines in the original for ease of reproduction on the Web and for better results when reduced in size.

Web sites and printed materials that will be distributed externally should feature the new logo.

Correct Usages

On all stationery and on many other publications, the logo will be used HORIZONTALLY. This standard version is also recommended for the Web. A STACKED VERSION may be used when specific designs require it.

If you are printing on a dark background, the special REVERSED LOGO can be used.

Whenever possible, the new logo should appear on the front of every publication.

The Colors

Integral to the graphic identity is adherence to a standard color palette for the logo. Following the specifications in the color chart below will ensure that Brown's logo is reproduced in a consistent way whenever it appears in print or on the Web.

If you are using two colors, they should be black and red.

In certain formal applications, and when the color reproduction can be accurately controlled, gold and silver may be added, resulting in a four-color version. Three-color versions are not recommended.

If you are reproducing the coat of arms in four colors (the full color spectrum), here is where each color belongs:

Red is used for the cross on the shield and for alternate segments of the torse (the long, furled form under the rising sun).

Gold is for the sun.

Silver is used on the shield's four quadrants.

Black is used for type and for all other line elements of the coat of arms.

Red Silver Gold Black
Pantone colors
PMS 192 PMS 877 PMS 874 PMS Black
Process color
100M; 100Y; 5K 20% Black 23M; 100Y; 16K 100% Black
Web colors CC0000 N/A N/A 000000