Why Purple Ink

​While ink in the title almost simultaneously came to our minds because of its obvious reference to literature and poetry, purple is the result of long collective quest.

We found that purple is the best color to allegorize the meaning we attribute to poetic writings. Historically, it’s the color of power and sacred knowledge, inspiration and mystery, peaceful movements and cooperation. The nature of purple is unique, because it’s composite made by combining red and blue. It doesn’t belong to conventional spectrum, and can be seen only as convergence of colors, opposites joined in a harmonic unity. It is close to our understanding of poetry, which reconciles ​worlds of reason and imagination​, ​reflects​ fragile facets of ​elusive​ reality, shares mysterious energy of sound and form, and wields the secret power to unite people of Earth regardless of their nationality, religion, age, sex or profession.


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